Concept, photoshoot and lookbook design for Mighty Healthy Spring 2016 Collection. Shoot production, location selection and talent scouting. Directly hired all shoot talent, including photographer, stylist and assistants. Design seasonal lockup for cover design, and overall print lookbook design.
A sneaker collaboration by skateboard brand Mighty Healthy and the classic Reebok Ventilator silhouette. I was hired to scout the location and art direct the shoot. Using the the iconic neighborhood Tribeca in New York City as the backdrop, we created a gritty lifestyle vibe to match the design aesthetic of the sneaker.
Photographed by Chris Clinton.