http://www.anthonysaraceni.com/project-2 daily 0.75 2014-05-30 https://images.squarespace-cdn.com/content/v1/51e6b9c9e4b050adffbe392c/1382133816779-T7492RHDOWZCIAKJYZ6L/9.jpg East - East All images by the talented Matthias Heiderich http://www.anthonysaraceni.com/design daily 0.75 2023-10-24 https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1426731165493-M49J6V1ZY5H02GKHDSSI/anthony_saraceni_WEB00.jpg DESIGN DIRECTION - WEB DESIGN After graduating from the School of Visual Arts with a BFA degree in Graphic Design, I took on numerous design-based jobs before transitioning into photo art direction and creative consulting. Showcased here are designs I created for iconic American brands Cole Haan, Ann Taylor, Aeropostale and Juicy Couture. Scroll through to see an overview of selected works. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1427391722214-LO6Y288WLW0UFRGNCKLG/anthony_saraceni_PRINT2.jpg DESIGN DIRECTION - PRINT DESIGN In addition to web design, I also specialize in print design within all categories, from lookbook design to editorial layouts and branded collateral. http://www.anthonysaraceni.com/work daily 1.0 2023-09-22 https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1427384305985-Z68WIMIQBEOH80KIAH6L/anthony_saraceni_LE.jpg CREATIVE DIRECTION - LANDS' END SPRING 2015 I was tapped to photo art direct the Spring 2015 campaign and catalog shoot for classic American sportswear brand Lands' End. Working with photographer Jeremy Sachs-Michaels and fashion stylist Ron Laxamana, we successfully created a number of stylish and modern looks for the print catalog. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1450547747437-BDNJDQYC1XV7I4YO13RT/anthonysaraceni.com+LT01.jpg CREATIVE DIRECTION - LORD & TAYLOR SPRING 2016 Art directed and designed the Lord & Taylor Men’s Spring catalog for 2016. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1477443800587-14NCKTHP953OSY5MU52G/FA16_NRC_OLYMPICS_17DAYS_SHOT01_10058_HFR2.jpg CREATIVE DIRECTION - NIKE+ RUN CLUB Full concept creation and photoshoot execution for the Nike Running Olympics Pack, including the Nike Air Zoom Pegasus 33 Black + Gold pack, and the Lunarepic Flyknit ULTD Mid + Low. Design direction of all associated content, including Nike.com, Nike+ Run Club app feed and social media content. CONCEPT CREATION • PHOTO ART DIRECTION • PHOTOSHOOT EXECUTION • FULL EDIT • POST PRODUCTION • DESIGN DIRECTION https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1450143257021-XWC6JE3CPGYXA2BLVXFZ/anthonysaraceni_MH_5.jpg CREATIVE DIRECTION - MIGHTY HEALTHY SPRING 2016 LOOKBOOK Concept, photoshoot and lookbook design for Mighty Healthy Spring 2016 Collection. Shoot production, location selection and talent scouting. Directly hired all shoot talent, including photographer, stylist and assistants. Design seasonal lockup for cover design, and overall print lookbook design. Photography by Chris Clinton. Styling by Stacey Cunningham. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1434901382278-M9X3TJI792OGCVY75R0Q/anthony_saraceni_PGcover.jpg CREATIVE DIRECTION - PHYSICAL GRAFFITI As featured in Schön! Magazine. A collaboration with photographer Hugo Arturi and fashion stylist Tiffani James, Physical Graffiti is a fashion editorial showcasing a variety of exciting menswear brands. Utilizing collection pieces from Robert Geller, Rochambeau, Diesel Black Gold and Asymptote, we crafted a shoot around the idea of tension and movement. We challenged 4 male models with contorting their bodies and interacting with each other in different ways. The end result is a mix of graphic and compelling photographs, combining desaturation and high contrast photographic styles. Photographed by Hugo Arturi. Styled by Tiffani James. Groomed by Marcel Dagenais. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1453390558810-NMGTN1BNQ9ABZP25IAH9/anthony_saraceni_LS1.jpg CREATIVE DIRECTION - LIQUID SWORDS World Premiere: LIQUID SWORDS! Taking inspiration from the epic Wu-Tang member's, the GZA, album of the same name, Liquid Swords is a menswear fashion film and creative collaboration between me, stylist Tiffani James and photographer Chris Clinton. The film was created for submission into the La Jolla Fashion Festival (LJFFF). The first series of images are stills from the video shoot, and be sure to scroll through the whole story and watch the video at the end! All clothing featured in the film by streetwear brand Gerlan Jeans. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1477442709596-Z3Z4T7JF2UL8EEXG3RBU/FA16_NRC_OLYMPICS_17DAYS_SHOT05_3246_HFR1.jpg CREATIVE DIRECTION - NIKE RUNNING: RIO OLYMPICS 2016 Full concept creation and photoshoot execution for the Nike Running Olympics Pack, including the Nike Air Zoom Pegasus 33 and Zoom All Out Low ULTD colorway, plus Power Speed Tight and 2 different competition spikes worn on the track by Allyson Felix and Shelly-Ann Fraser Pryce in the 2016 Rio Olympics. Design direction for Nike.com category pages, the "Just Do It" hub, Nike+ Run Club app feed, Instagram and Twitter. CONCEPT CREATION • PHOTO ART DIRECTION • PHOTOSHOOT EXECUTION • FULL EDIT • POST PRODUCTION • DESIGN DIRECTION https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1559583544044-D7KLUQXZ18K5FYKPT362/MWMS4205TQ_BLK_084.jpg CREATIVE DIRECTION - JAMES PERSE https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1525328464622-GTZQM509YD81SYJ46H5L/RBKFT-0105_Reflect_Shot_07_M_01319-3.jpg CREATIVE DIRECTION - REEBOK FITNESS On-set photo art direction for advertising agency camapaign concept. Oversight of photo illustration and post-production process, plus in-store signage and collateral, plus website design assets. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1463462010095-0G00D2LTN351BO025SRJ/bustdown_newcover.jpg CREATIVE DIRECTION - The Bustdown This is an experiment in dance that captures the beauty of movement and the exploration of emotion, the end result is a showcase of the human body in a constant state of motion... An artist with an idea. Twenty dancers and fashion models. Five directors and photographers. A fashion stylist and a beauty team. Dozens of contemporary and sportswear brands. A video editor, VFX artist and sound designer. Watch what happens when an amazing roster of talent breaks a sweat with the cameras rolling. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1426607919857-Y0H49QGH9FCBOJ5ZBKRI/anthony_saraceni_HM0.jpg CREATIVE DIRECTION - HEAVY METAL for Martine Ali A timeless yet modern campaign for jewelry designer Martine Ali. Photographed by Carmelo Donato. Fashion styling by Stephanie Sasso. Hair and makeup by Heather Schnell. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1684435292846-H1QE96W927QFDZG7DG6W/FL-Men-Brand-Book-01.jpg CREATIVE DIRECTION - CREATIVE DIRECTION FOR FABLETICS MEN On April 20, 2020, we launched the disruptive Men's category for the Fabletics brand. I led the creation of all Men's brand, e-commerce, editorial and marketing content for a full 3 years, and helped grow the business into a juggernaut, with sales totaling $20 million in our first year, and then increased to $60 million in 2021, and closing out the 2022 calendar year with a whopping $120 million in revenue. During my tenure as Creative team lead for the Men’s category, I built out the full roster of talent, managing the team of 6 people, and was responsible for the leadership, guidance and mentorship of younger team members across the entire Men’s category, including Marketing, Design and Merchandising functions. The following pages showcase the Fabletics Men Brand Book that we created for launch, in service of disrupting the activewear industry, and making a name for ourselves in an otherwise crowded space. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1427119388400-WG5Z2ZH27YGANWBENQ0G/anthony_saraceni_C.jpg CREATIVE DIRECTION - CORRIDOR SPRING SUMMER 2015: Stylist as Muse I worked with new menswear brand Corridor New York on a lookbook for the Spring Summer 2015 season. Utilizing my network of talented colleagues, I hand picked 2 talented menswear creatives: David Alperin, owner of men's shop Goose Barnacle, and Gabriel Trivelas, a premiere menswear stylist. The concept for the shoot was simple, collaborate together under the guise of "Stylist as Muse"—each look you see was created by the chosen stylist. The result is unique, an intuitive mix of one clothing brands perspective, seen through the lenses of 2 unique and talented stylists. You can shop the collection online now. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1684624524468-871UWA1RZPMHM1TPOCJ4/2022_04_April_Huddle7.jpg CREATIVE DIRECTION - FABLETICS MEN APRIL 2022: "A Journey Through Sport Style" We told the story of April collection through a series of sport-inspired backdrops. Shot in studio, we mixed the elements of blank physical walls with the surface or textures of courts, playgrounds and fields as flooring, in order to create a series of dynamic images with a mix of lifestyle and implied fitness actions. Photography by Chris Gonzales https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1684290383751-VTVT1FY7TJZWB5BN3MQT/April_cover.jpg CREATIVE DIRECTION - FABLETICS SPRING 2023: CLUB SPORT Fabletics TEES UP and GETS SERVED for April 2023, with the first installment of the inaugural Club Sport collection. We threw it back to the golden era of club sports with the introduction of all-new golf and tennis collections for both women and men. Referencing classic 80’s-inspired club sports’ moments, we created content with a nod to a modern-retro flair, all in service of disruption. Photography by Spencer Wells https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1684373242309-HMC0DVYM34IAA1SPKDMG/keh_orange-hero-dbl-shot1_0466_RGB_FIN.jpg CREATIVE DIRECTION https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1684773555331-EA10WK4TIVAUK4KLIOT0/SHOT_01_6412_Porta400Edit_R4.jpg CREATIVE DIRECTION https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1694116478942-WVCWKQDBPGJQZSLQSAGJ/01-FLM2023KH_02-Core-Shot2_01369.jpg CREATIVE DIRECTION - KEVIN HART'S DAY ONES Kevin’s favorites, the core gear he’s worn since the first day he joined forces with Fabletics. The icons, the pieces that continue to be his staples in the gym and on the go. Photography by Art Streiber. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1453389811908-P4HOS9JCQ3AS2LAQFRZA/anthony_saraceni_BKc01.jpg CREATIVE DIRECTION - The Brooklyn Circus Winter 2014 Campaign Shot by photographer Chris Clinton. Fashion by stylist Tiffani James. Images from the shoot were utilized in the redesign of the brand's online e-commerce experience. You can see those layouts here. The photography was featured on top streetwear blogs Hypebeast, Complex, and HighSnobiety. Shot in various locations throughout Brooklyn, including Grand Army Plaza, the Brooklyn Library, Prospect Heights and historic Boerum Hill. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1434901671202-GMJ1REEJTG0DBGMC4FVV/anthony_saraceni_ECOMM1.jpg CREATIVE DIRECTION - ART DIRECTION FOR E-COMMERCE: MEN'S A big part of the fashion photography business these days includes the creation of photography for e-commerce based fashion websites. My e-comm clients include Bloomingdales, Amazon Fashion, Brooklyn Circus and Lands' End. While on set, I manage the workflow of photography teams. I art direct multiple category photoshoots + photo sets simultaneously, managing teams including but not limited to photographers, stylists, hair/makeup artists, models, digital technicians and assistants. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1450146395525-TDK5JFK1A0V3HJBI5OLG/anthonysaraceni_SG_2.jpg CREATIVE DIRECTION - SOUNDGIRL SPRING 2016 LOOKBOOK Photographed by Chris Clinton. Styled by Tiffani Williams. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1453391481737-IVLHDE8NHHBR1LPBMEDV/150425_HaniAvital_1175rtbw.jpg CREATIVE DIRECTION - SOLITUDE This shoot explores the personal side of artist and actor Hani Avital. Photographing the actor in her own very personal environment, and self styled by Hani herself, the focus was to capture the very personal moments a person goes through. The shoot is a creative collaboration with photographer Caitlin Mitchell and hair & makeup artist by Luis Guillermo. http://www.anthonysaraceni.com/photography daily 0.75 2018-05-03 https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1449250146849-FYQH31F9IDD1JS7JVP9N/P1020728.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1525325924277-SVWD8PCJL0LSQYDO0X54/portland1.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1525326619925-567PU3N62LD08ZRCKK13/E253EB80-50A1-40EC-921E-4A19E4FD5641.JPG PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1450475192170-9MOU5L3TX1LHV3ZKNTX0/IMG_0308.JPG PHOTOGRAPHY http://www.anthonysaraceni.com/video daily 0.75 2023-06-20 https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1683247040141-E586ZLVPNKU41MYYAVBH/image-asset.jpeg VIDEO - Club Sport 2023 for Fabletics Fabletics gave heritage prep an of-the-moment upgrade. We rewrote the country club narrative. Disrupted the standard while putting self expression at the forefront of it all. Throwbacks turned trendy and stuffy turned stylish. This is retro sport, reinvented. Edited by Ari Mitsos. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1683247040141-E586ZLVPNKU41MYYAVBH/image-asset.jpeg VIDEO - Club Sport 2023 for Fabletics Fabletics gave heritage prep an of-the-moment upgrade. We rewrote the country club narrative. Disrupted the standard while putting self expression at the forefront of it all. Throwbacks turned trendy and stuffy turned stylish. This is retro sport, reinvented. Edited by Ari Mitsos. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1683246931873-WNAV7MHR7HUNL903PJKB/image-asset.jpeg VIDEO - Club Sport 2023 for Fabletics Fabletics gave heritage prep an of-the-moment upgrade. We rewrote the country club narrative. Disrupted the standard while putting self expression at the forefront of it all. Throwbacks turned trendy and stuffy turned stylish. This is retro sport, reinvented. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1683248085691-J4KSJJGVC4CQJGE4M9XN/image-asset.jpeg VIDEO - Fabletics May 2023: 90s Retro Collection The Fabletics May 2023 collection is a throwback to the 90s. All new styles pay homage to the past, but with a modern twist. This is the carefree spirit of our youth, reimagined. Edited by Ari Mitsos. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1684432451643-BOAVUS8FM103TS5HVBYQ/image-asset.jpeg VIDEO - THE WORLD IS YOUR PLAYGROUND: Fabletics January 2023 Fabletics collection video for January 2023. Directing, editing and original music by Ron Parida with Mindless Child. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1684864377495-1WU44NPRNNQPDH71WFZ0/image-asset.jpeg VIDEO - Fabletics February 2023: "Train Anywhere..." Campaign Video Fabletics collection video for February 2023. Directing, editing and original music by Ron Parida with Mindless Child. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1684864636474-C5V61B59SS69SKZ2CWPO/image-asset.jpeg VIDEO - CITY MOVES: Fabletics March 2023 Fabletics collection video for March 2023 https://static1.squarespace.com/static/55019e33e4b0d2c6210fdb10/56d4ca5ee707eb7a02e5a4d5/642f09b21e413265ff0a853d/1680804279771/ VIDEO https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1684381181441-GM5F6H1MBWQG5C5P5FTE/image-asset.jpeg VIDEO - Kevin Hart x Fabletics Men launch commercial: April 2020 https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1684865024046-Q4VZI1BQNRY1I60XH7IS/image-asset.jpeg VIDEO - Fabletics Men August 2022: Fundamental short launch https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1684866382259-P7QS8HQWIDQZW604WS0X/image-asset.jpeg VIDEO - Fabletics Men September 2022: Fundamental Collection Fabletics Men collection video for September 2022 https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1684866422205-4QGPOXQGH0XXSYPRH0UL/image-asset.jpeg VIDEO - GET OUTSIDE: Fabletics Men October 2022 Fabletics Men collection video for October 2022 https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1458408390822-PXYHUH7CUG61KC3LPC6M/image-asset.jpeg VIDEO - The Bustdown This is an experiment in dance, an exercise that captures the subtleties of movement, the physicality of the subject and the exploration of emotion. Photographed through an active fashion lens in stark black & white, the end result is a showcase of the human body in a constant state of motion... A ballet dancer from Cedar Lake. An iconic voguer from the House of Ninja featured in the Balmain for H&M ads. A Broadway performer from Wicked and the West Side Story. A diverse group of contemporary dancers and performers. A choreography consultant with Bloc Talent Group. Fitness and fashion models from Wilhelmina, Q and Soul Artist Management. A creative director with an idea. One director, two DP's and three photographers to shoot that idea. A fashion stylist represented by See Management. An agency-represented beauty team. Brooklyn-based jewelry & men's accessories brands. A full video editing team that have created content for Vice and FX. And a sound designer crafting a custom soundtrack. Watch what happens when an amazing roster of talent comes together in a Brooklyn photo studio and busts it down with the cameras rolling—you've never seen a fashion film like this before. Visit the thebustdown.nyc for the full experience. https://static1.squarespace.com/static/55019e33e4b0d2c6210fdb10/56d4ca5ee707eb7a02e5a4d5/56d4ca9ed9fd5676e334f418/1456786030030/ VIDEO https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1456786114997-F9JS71CO3YMX135C8AB4/image-asset.jpeg VIDEO - Mighty Healthy x Reebok Spring 2016 FuryLite Chukka ROLE: Concept, Shoot, Production, Location Scout, Plot + Art Direction Using carefully juxtaposed day-in-the-life lifestyle footage with gritty NYC street scenes, the end result comes together to create the perfect vibe for the Mighty Healthy x Reebok collaboration to release the Spring 2016 FuryLite Chukka. Styling by Stacey Cunningham, directed by Chris Clinton, and videography by talented DP Adam Besheer. https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1456786079572-H6MW6LSHXBT0PH1LOSYE/image-asset.jpeg VIDEO - LIQUID SWORDS ROLE: Concept, Location Scout, Plot + Art Direction World Premiere: LIQUID SWORDS! Taking inspiration from the epic Wu-Tang member's, the GZA, album of the same name, Liquid Swords is a menswear fashion film and creative collaboration between stylist Tiffani James, photographer Chris Clinton and myself. The film was created for submission into the La Jolla Fashion Festival (LJFFF). All clothing featured in the film by streetwear brand Gerlan Jeans. http://www.anthonysaraceni.com/contact daily 0.75 2025-05-15 http://www.anthonysaraceni.com/about daily 0.75 2023-06-21 https://images.squarespace-cdn.com/content/v1/55019e33e4b0d2c6210fdb10/1427049198954-HQLCZPLYD9HSS5ZSS8HG/george-elder-photography-street-style-four-pins-Anthony+Saraceni.jpg about