CREATIVE DIRECTION · BRAND DESIGN · SP0RTS + APPAREL

I build brands that
move people —
and move product.

20+ years designing, directing, and scaling creative for sports, activewear, and e-commerce brands from concept to conversion.

CAPABILITIES

I operate at the intersection of brand vision and business performance. My work is both strategic and hands-on — I concept, direct, build, and critique. I translate technical product stories into culturally resonant campaigns, and I build the systems and teams that make exceptional creative sustainable at scale.

01

Brand Identity & Visual Language

Full brand modernization, design systems, guardrails, and the aesthetic standards that make everything feel unmistakably on-brand.

03

Campaign & Content Direction

From art direction on location to digital-first asset creation. Built for performance — tied to conversion, sell-through, and brand recognition.

02

Product Story
telling

Technical performance products made visceral. Seasonal launches, editorial direction, and the long-form narratives that build category authority.

04

Creative Operations & Team Growth

I build lean, high-output teams. Scalable workflows, AI-powered production, and a performance system that connects storytelling to ROI.

CREATIVE DIRECTOR FOR SPORT + ACTIVE BRANDS

Sport. Culture. Commerce.

I've spent twenty years at the intersection — directing creative for the brands athletes wear, the platforms they shop, and the stories that make them both matter.