NIKE RUNNING: RIO OLYMPICS 2016
Full concept creation and photoshoot execution for the Nike Running Olympics Pack, including the Nike Air Zoom Pegasus 33 and Zoom All Out Low ULTD colorway, plus Power Speed Tight and 2 different competition spikes worn on the track by Allyson Felix and Shelly-Ann Fraser Pryce in the 2016 Rio Olympics.
Design direction for Nike.com category pages, the "Just Do It" hub, Nike+ Run Club app feed, Instagram and Twitter.
CONCEPT CREATION • PHOTO ART DIRECTION • PHOTOSHOOT EXECUTION • FULL EDIT • POST PRODUCTION • DESIGN DIRECTION